SHEIKE

SHEIKE ARE LOVED BY WEARERS AROUND AUSTRALIA FOR THEIR FANTASTIC PRODUCT BUT HAD STRUGGLED TO CODIFY A CONSISTENT BRAND IDENTITY

Smile were briefed to create a new brand story and identity that would inform all future communications. We engaged in a series of interviews and workshops involving key stakeholders to uncover what makes Sheike unique.

BRAND GUARDIANS BRAND STRATEGY BRAND WORLD

INTENT: VISUALLY EXPRESS SHEIKE’S ROLE TO PROVIDE THEIR WEARERS WITH PLAYFUL, YET POLISHED DESIGNS THAT EMPOWER THEM TO CELEBRATE EVERY MOMENT IN STYLE.

INTENT: VISUALLY EXPRESS SHEIKE’S ROLE TO PROVIDE THEIR WEARERS WITH PLAYFUL, YET POLISHED DESIGNS THAT EMPOWER THEM TO CELEBRATE EVERY MOMENT IN STYLE.

BOLD PERSONALITIES THAT LOVE TO DRESS UP

Our many conversations revealed Sheike customers are full of life, love to celebrate as much as possible and look their very best doing it. They’re always well put together wherever they go, and are drawn to bolder cuts and designs to match their personalities. It was clear that Sheike’s role in their customer’s lives was to give them the designs they need to feel confident and celebrate all of life’s special moments in style.

An image of multiple pages of the Sheike brand style guide document

AS BRAND STEWARDS, WE DISTILLED SHEIKE’S PURPOSE, OPPORTUNITY AND VISION; BROUGHT TO LIFE THROUGH A RE-INVIGORATED BRAND BOOK.

 

NB: When working with Sheike, we provide strategic direction that is applied and executed in house by Sheike
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