Schwarzkopf Professional
![](https://smileagency.com.au/wp-content/uploads/2022/09/BLONDME_1.png)
SCHWARZKOPF NEEDED TO INCREASE SALES OF THEIR HAIR COLOURING & LIGHTENING LINES WITH HAIR SALONS AND CUSTOMERS
We created stand out campaigns to support True Colour and Blonde Me product lines. We needed to demonstrate the accuracy and spectacular colour results that can be achieved with the Schwarzkopf Professional colour products. Ranges that can transform any individual’s wishes with any sort of hair type.
![A female model with slicked-back mid-length pink hair crouching down, wearing a pink Romance was Born dress and multi-coloured gloves. She has a large tattoo of wavy black lines covering her back.](https://smileagency.com.au/wp-content/uploads/2022/09/19_931.jpg)
SCHWARZKOPF NEEDED TO INCREASE SALES OF THEIR HAIR COLOURING & LIGHTENING LINES WITH HAIR SALONS AND CUSTOMERS
We created stand out campaigns to support True Colour and Blonde Me product lines. We needed to demonstrate the accuracy and spectacular colour results that can be achieved with the Schwarzkopf Professional colour products. Ranges that can transform any individual’s wishes with any sort of hair type.
INTENT: SHOW HAIR COLOURISTS AND CLIENTELE THE POWER AND ACCURACY OF SCHWARZKOPF’S BLONDME AND PANTONE COLOUR MATCHING SYSTEMS.
![A row of four wheatpaste posters on a concrete wall. The posters feature a female model with red hair, a male model with blue hair, a red floral arrangement and a drone photograph of the ocean near a cliff-face. The posters are branded 'True Colours' - Schwarzkopf Professional](https://smileagency.com.au/wp-content/uploads/2022/09/TrueColours_A0_Posters-scaled.jpg)
![](https://smileagency.com.au/wp-content/uploads/2022/09/BLONDME_2.jpg)
![](https://smileagency.com.au/wp-content/uploads/2022/09/18_841.jpg)
![](https://smileagency.com.au/wp-content/uploads/2022/09/BLONDME_2.jpg)
![A range of magazine spreads showing layouts of the True Colours magazine](https://smileagency.com.au/wp-content/uploads/2022/09/magazine.2015.jpg)