TARGET
TARGET COMPETES IN THE PRICE FOCUSSED CATEGORY OF VALUE DEPARTMENT STORES.
In this category, brand differentiation and preference can be hard to achieve. But: Target has history in fashion.
TARGET COMPETES IN THE PRICE FOCUSSED CATEGORY OF VALUE DEPARTMENT STORES.
In this category, brand differentiation and preference can be hard to achieve. But: Target has history in fashion.
INTENT: WE SET OUT TO GIVE TARGET AND THEIR NEW SEASON COLLECTION, THE BIG FASHION MOMENT THEY DESERVE. WE GATHERED 41 OF AUSTRALIA’S MOST EXCITING AND INFLUENTIAL FACES FOR ONE VERY LONG, VERY RED RUNWAY.
By bringing the runway event, influencer BTS content and campaign shoot together, Target achieved their big fashion moment and received major media coverage.
THE CODES OF HIGH FASHION COUPLED WITH GREAT VALUE PRICES? THE NEW SEASON COLLECTION WAS THE FASTEST SELLING RANGE IN TARGET AUSTRALIA’S HISTORY.
By bringing the runway event, influencer BTS content and campaign shoot together, Target achieved their big fashion moment and received major media coverage.
THE CODES OF HIGH FASHION COUPLED WITH GREAT VALUE PRICES? THE NEW SEASON COLLECTION WAS THE FASTEST SELLING RANGE IN TARGET AUSTRALIA’S HISTORY.
