Dr LeWinn's
![A female model with long straight hair looks off to the side of the image. She is wearing a white ribbed dress, off the shoulder.](https://smileagency.com.au/wp-content/uploads/2022/10/220324_DR_LEWINNS_OrangeMango_04_0633.jpg)
WE REFRESHED DR LEWINN’S POSITIONING AS A SCIENCE DRIVEN BRAND DELIVERED WITH WARMTH AND HUMANITY.
Dr Lewinn’s wanted their brand to stand out in a highly competitive market. Their heritage as a science driven brand gives them great credibility in delivering category leading results. We decided to focus on this powerful competitive advantage through a fresh art direction that ensures the brand remains warm and relatable.
![](https://smileagency.com.au/wp-content/uploads/2022/10/220324_DR_LEWINNS_OrangeMango_08_0989_4x5.jpg)
WE REFRESHED DR LEWINN’S POSITIONING AS A SCIENCE DRIVEN BRAND DELIVERED WITH WARMTH AND HUMANITY.
Dr Lewinn’s wanted their brand to stand out in a highly competitive market. Their heritage as a science driven brand gives them great credibility in delivering category leading results. We decided to focus on this powerful competitive advantage through a fresh art direction that ensures the brand remains warm and relatable.
INTENT: BRING ‘EXPERT SKINCARE
FOR RESULTS YOU CAN FEEL’ TO THE WORLD.
![A close-up portrait of a female model with long straight hair looking directly at the camera with a confident or neutral expression. Alternating areas of shadow and light are cast across her face.](https://smileagency.com.au/wp-content/uploads/2022/10/Shot-9_101_5x4-crop.jpg)
![A cinemagraph animation of Dr LeWinn's Orange & Mango collagen shot being poured into a glass tumbler. The tumbler is sitting on a travertine surface and is surrounded by cut mangoes and oranges. Light is shining through the glass from behind.](https://smileagency.com.au/wp-content/uploads/2022/10/Pouring-Cinemagraph-1x1-1.gif)
![A close-up portrait of a female model with long straight hair looking directly at the camera with a confident or neutral expression. Alternating areas of shadow and light are cast across her face.](https://smileagency.com.au/wp-content/uploads/2022/10/Shot-9_101_5x4-crop.jpg)