PORTS
PORTS LATEST COLLECTION WAS A LOVE LETTER TO PARIS. FOR THEIR LAUNCH ON CHINESE VALENTINE’S DAY, WE KNEW WE NEEDED TO SEDUCE INTERNATIONAL CUSTOMERS WITH CLASSIC PARISIAN ROMANCE.
Over three episodes, we retraced a relationship through love letters and juxtaposed this with the couple’s current separation. By creating this ‘will-they-won’t-they’ dramatic tension we gave audiences a reason to watch, all while showcasing the collection in a magic city.
PORTS LATEST COLLECTION WAS A LOVE LETTER TO PARIS. FOR THEIR LAUNCH ON CHINESE VALENTINE’S DAY, WE KNEW WE NEEDED TO SEDUCE INTERNATIONAL CUSTOMERS WITH CLASSIC PARISIAN ROMANCE.
Over three episodes, we retraced a relationship through love letters and juxtaposed this with the couple’s current separation. By creating this ‘will-they-won’t-they’ dramatic tension we gave audiences a reason to watch, all while showcasing the collection in a magic city.
INTENT: BY TURNING AN ORDINARY CAMPAIGN LAUNCH INTO A SCRIPTED, EPISODIC CONTENT SERIES, WE KEPT AUDIENCES COMING BACK FOR MORE.
