Witchery

A mother and her infant child, lying on a bed and laughing. They are both looking at the same thing, off to the side.

BRAND STRATEGY PLANNING BRAND CAMPAIGN CONCEPTS SEASONAL CAMPAIGN CONCEPTS

MOTHER’S DAY IS WITCHERY’S MOST IMPORTANT CAMPAIGN OF THE YEAR.

Witchery want to empower women to look and feel confident every day and especially on Mother’s Day. We drew on Witchery’s rich heritage dressing working Mum’s since the 1970’s to create a campaign that is emotionally resonant and that leaves a lasting impression.

A mother and her adult daughter hugging each other and smiling. The mother is looking directly at the camera, the daughter is looking off to the side

MOTHER’S DAY IS WITCHERY’S MOST IMPORTANT CAMPAIGN OF THE YEAR.

INTENT: SHOW THE MANY FACES AND ROLES OF MOTHERHOOD THROUGH A NOSTALGIC, TIMELESS AESTHETIC.

A mother and her toddler, sitting on a chair in a garden, next to a table. The toddler is standing on their mother's lap, and they are touching noses.

A mother and her toddler, sitting on a chair in a garden, next to a table. The toddler is on their mother's lap, wrapped in her cardigan. They are both looking directly at the camera.

NB: When working with Witchery, we use a ‘concept only’ working model.
We provide strategic direction and creative concepts that are executed in house by Witchery.

A desktop monitor, an iPhone and an iPad each displaying webpages from the Witchery website, featuring the Mother's Day campaign

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