h&m

CREATIVE CONCEPT CASTING PRODUCTION TALENT MANAGEMENT ARTICLE DESIGN

FATHER’S DAY IS AN IMPORTANT TIME FOR H&M TO CONNECT WITH THEIR LOCAL AUSTRALIAN AUDIENCE.

They engaged us to help celebrate fatherhood through a diverse range of people and perspectives.

FATHER’S DAY IS AN IMPORTANT TIME FOR H&M TO CONNECT WITH THEIR LOCAL AUSTRALIAN AUDIENCE.

They engaged us to help celebrate fatherhood through a diverse range of people and perspectives.

intent: Hero authentic stories to Explore ‘Fatherhood’ – Less as a label – and more as a role we play in each others lives.

Ben and Zac smiling at each other An image of two fathers with their child, next to a collage of personal family photos
Ben and Zac smiling at each other

OUR PLATFORM GIVES TALENT A MOMENT TO THANK THEIR PATERNAL FIGURES, AND FOR OUR PATERNAL FIGURES TO SHOW THEIR APPRECIATION BACK.
An iPad and an iPhone each displaying the H&M Magazine featuring images art-directed by Smile An iPad and an iPhone each displaying the H&M Magazine featuring images art-directed by Smile
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