h&m
![](https://smileagency.com.au/wp-content/uploads/2022/08/HM_FATHERSDAY_2x3_936x1404_JIMMY-COUNTRY_1.jpg)
FATHER’S DAY IS AN IMPORTANT TIME FOR H&M TO CONNECT WITH THEIR LOCAL AUSTRALIAN AUDIENCE.
They engaged us to help celebrate fatherhood through a diverse range of people and perspectives.
![](https://smileagency.com.au/wp-content/uploads/2022/08/HM_FATHERSDAY_2x3_936x1404_BIANCA-MILAD_1-copy.jpg)
![](https://smileagency.com.au/wp-content/uploads/2022/08/HM_FATHERSDAY_1688x1216_JIMMY-COUNTRY_1-copy.jpg)
FATHER’S DAY IS AN IMPORTANT TIME FOR H&M TO CONNECT WITH THEIR LOCAL AUSTRALIAN AUDIENCE.
They engaged us to help celebrate fatherhood through a diverse range of people and perspectives.
intent: Hero authentic stories to Explore ‘Fatherhood’ – Less as a label – and more as a role we play in each others lives.
![Ben and Zac smiling at each other](https://smileagency.com.au/wp-content/uploads/2022/08/HM_FATHERSDAY_1x1_1404x1404_BEN-ZAC_2.jpg)
![An image of two fathers with their child, next to a collage of personal family photos](https://smileagency.com.au/wp-content/uploads/2022/08/4.jpg)
![Ben and Zac smiling at each other](https://smileagency.com.au/wp-content/uploads/2022/08/HM_FATHERSDAY_1x1_1404x1404_BEN-ZAC_2.jpg)
OUR PLATFORM GIVES TALENT A MOMENT TO THANK THEIR PATERNAL FIGURES, AND FOR OUR PATERNAL FIGURES TO SHOW THEIR APPRECIATION BACK.
Next Case Study
KSUBI: BLANK CANVAS