AFC AUSTRALIAN FASHION WEEK
A NEW VISION FOR AUSTRALIAN FASHION WEEK ARRIVES, RETURNING AFW TO FORM AS AN ICONIC EVENT.
In collaboration with the Australian Fashion Council we are reimagining AFW as an industry-led event and global fashion week circuit highlight, showcasing the unique design identity of Australia.
A NEW VISION FOR AUSTRALIAN FASHION WEEK ARRIVES, RETURNING AFW TO FORM AS AN ICONIC EVENT.
In collaboration with the Australian Fashion Council we are reimagining AFW as an industry-led event and global fashion week circuit highlight, showcasing the unique design identity of Australia.
ACROSS BASHFUL GROUP, OUR REMIT INCLUDES BRAND AND CREATIVE STRATEGY, IDENTITY AND DESIGN, SOCIAL MEDIA, DIGITAL EXPERIENCE AND EVENT PRODUCTION.
INTENT: A BOLD BRAND WORLD CELEBRATING THE ARRIVAL OF A NEW ERA IN AFW HISTORY.
We have unveiled a dynamic new creative vision and identity. Bashful Group is now bringing this fresh platform to life across all social, digital, content and event activation touchpoints. Respecting the codes of luxury fashion, while infusing a new optimistic attitude and digital first design aesthetic, the new brand continues to launch, with more to come this May.
INTENT: A BOLD BRAND WORLD CELEBRATING THE ARRIVAL OF A NEW ERA IN AFW HISTORY.
We have unveiled a dynamic new creative vision and identity. Bashful Group is now bringing this fresh platform to life across all social, digital, content and event activation touchpoints. Respecting the codes of luxury fashion, while infusing a new optimistic attitude and digital first design aesthetic, the new brand continues to launch, with more to come this May.