Ōra

A close up of the Ōra signage. The word 'Ōra' is cut from thick copper metal and has an aged patina. It is placed on large black metal backing sheet, which also has a patina. BRAND IDENTITY BRAND EXPERIENCE

ORA IS A JAPANESE BAR AND RESTAURANT, HEADED UP BY EXECUTIVE CHEF NOBUYUKI URA FROM HATTED CBD RESTAURANT sushi e.

Their vision is to offer premium, hyper-seasonal food. Chef Ura’s focus is on creating deceptively simple dishes with an extreme focus on quality ingredients and craftsmanship. They came to us without a brand and tasked us with creating a brand identity that expressed their vision and left an unforgettable impression on diners.
Overhead shot of a cocktail in a tumbler glass sitting on a black wooden table. The cocktail has a white foam on top of the liquid, and a large ice cube with the Ōra logo engraved into it floats in the glass.

ORA IS A JAPANESE BAR AND RESTAURANT, HEADED UP BY EXECUTIVE CHEF NOBUYUKI URA FROM HATTED CBD RESTAURANT sushi e.

Their vision is to offer premium, hyper-seasonal food. Chef Ura’s focus is on creating deceptively simple dishes with an extreme focus on quality ingredients and craftsmanship. They came to us without a brand and tasked us with creating a brand identity that expressed their vision and left an unforgettable impression on diners.
An image of multiple pages of the Ōra brand style guide document

INTENT: CREATE A SOPHISTICATED AND REFINED BRAND IDENTITY FOR ORA THAT REFLECTED THEIR COMMITMENT TO CRAFTSMANSHIP AND DETAIL.

A desktop monitor and an iPad displaying the Ōra website A desktop monitor and an iPad displaying the Ōra website
A brown leather menu cover, bearing the Ōra logo, sits on a mottled granite surface. A black bowl sitting on a black wood surface, filled with a variety of glistening fresh sushi and sashimi. A large ice cube with the Ōra logo engraved into it is nestled amongst the sushi and sashimi.
A brown leather menu cover, bearing the Ōra logo, sits on a mottled granite surface.
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