JOHNNY BIGG
BIG & TALL MENSWEAR SPECIALIST JOHNNY BIGG WAS READY FOR A REFRESH. WITH CATEGORY LEADING EXPERTISE IN FIT, IT WAS TIME TO FOCUS ON FASHION.
Johnny Bigg wanted to introduce a more fashion-conscious customer to the big & tall category, by moving from functional retail messaging to a more aspirational fit and fashion proposition. Smile led the brand strategy, design identity and creative development for a brand refresh. We now continue to partner with Johnny Bigg as creative consultants, delivering seasonal campaign concepts and executions.
BIG & TALL MENSWEAR SPECIALIST JOHNNY BIGG WAS READY FOR A REFRESH. WITH CATEGORY LEADING EXPERTISE IN FIT, IT WAS TIME TO FOCUS ON FASHION.
Johnny Bigg wanted to introduce a more fashion-conscious customer to the big & tall category, by moving from functional retail messaging to a more aspirational fit and fashion proposition. Smile led the brand strategy, design identity and creative development for a brand refresh. We now continue to partner with Johnny Bigg as creative consultants, delivering seasonal campaign concepts and executions.
INTENT: BALANCE CREDIBLE FIT MESSAGING AND COMPELLING STYLE STORYTELLING, TO ATTRACT NEW, FASHION AWARE CUSTOMERS TO THE BIG & TALL CATEGORY.
Seasonal campaigns now bring to life the platform Possibilities Unleashed, inspiring confidence in the customer by offering them more styling inspiration and opportunities to develop personal style than ever before. With the new platform Possibilities Unleashed, we have started refreshing every touchpoint of the brand. We launched Fit to Excel, an always on fit proposition to talk about functional features and fit expertise in a way that is more compelling for customers.
INTENT: BALANCE CREDIBLE FIT MESSAGING AND COMPELLING STYLE STORYTELLING, TO ATTRACT NEW, FASHION AWARE CUSTOMERS TO THE BIG & TALL CATEGORY.
Seasonal campaigns now bring to life the platform Possibilities Unleashed, inspiring confidence in the customer by offering them more styling inspiration and opportunities to develop personal style than ever before. With the new platform Possibilities Unleashed, we have started refreshing every touchpoint of the brand. We launched Fit to Excel, an always on fit proposition to talk about functional features and fit expertise in a way that is more compelling for customers.
