ksubi
KSUBI WAS READY FOR THE NEXT CHAPTER IN THEIR STORY TO UNFOLD. THEY WERE LOOKING TO EXPAND FROM THEIR HOME IN AUSTRALIA AND TAKE ON THE NOTORIOUSLY DIFFICULT U.S. AND EUROPEAN MARKETS.
But first, Ksubi needed to define what story they should tell in order to get there.
KSUBI WAS READY FOR THE NEXT CHAPTER IN THEIR STORY TO UNFOLD. THEY WERE LOOKING TO EXPAND FROM THEIR HOME IN AUSTRALIA AND TAKE ON THE NOTORIOUSLY DIFFICULT U.S. AND EUROPEAN MARKETS.
But first, Ksubi needed to define what story they should tell in order to get there.
THE TRIUMPH OF THE OUTSIDER
Ksubi was born with a rebel spirit. A natural fit for its unapologetically ripped and torn aesthetic. At the time, they were catching heat in the streetwear and hip hop subcultures, not because they conformed to them, but because they were a true outsider. And just like their fans, while they shared an outsider attitude, they all had ambitions for an eventual triumph.
INTENT: USE KSUBI’S UNIQUE BRAND STORY ‘THE TRIUMPH OF THE OUTSIDER’ AS A CREATIVE PLATFORM FOR EVERY SINGLE THING THE BRAND DOES. EVERY MOMENT, EVERY CREATION SHOULD BE UNMISTAKABLY KSUBI.
When working with Ksubi, we provide strategic direction
and creative concepts. Execution is split between Ksubi and Smile.
When working with Ksubi, we provide strategic direction
and creative concepts. Execution is split between Ksubi and Smile.