Schwarzkopf Professional

Campaign Concept Production Campaign Stills & motion How to stills & motion Print magazine Paid social OOH

SCHWARZKOPF NEEDED TO INCREASE SALES OF THEIR HAIR COLOURING & LIGHTENING LINES WITH HAIR SALONS AND CUSTOMERS

We created stand out campaigns to support True Colour and Blonde Me product lines. We needed to demonstrate the accuracy and spectacular colour results that can be achieved with the Schwarzkopf Professional colour products. Ranges that can transform any individual’s wishes with any sort of hair type.
A female model with slicked-back mid-length pink hair crouching down, wearing a pink Romance was Born dress and multi-coloured gloves. She has a large tattoo of wavy black lines covering her back.

SCHWARZKOPF NEEDED TO INCREASE SALES OF THEIR HAIR COLOURING & LIGHTENING LINES WITH HAIR SALONS AND CUSTOMERS

We created stand out campaigns to support True Colour and Blonde Me product lines. We needed to demonstrate the accuracy and spectacular colour results that can be achieved with the Schwarzkopf Professional colour products. Ranges that can transform any individual’s wishes with any sort of hair type.

INTENT: SHOW HAIR COLOURISTS AND CLIENTELE THE POWER AND ACCURACY OF SCHWARZKOPF’S BLONDME AND PANTONE COLOUR MATCHING SYSTEMS.

A row of four wheatpaste posters on a concrete wall. The posters feature a female model with red hair, a male model with blue hair, a red floral arrangement and a drone photograph of the ocean near a cliff-face. The posters are branded 'True Colours' - Schwarzkopf Professional
an iPad and iPhone showing the Schwarzkopf True Colours campaign website an iPad and iPhone showing the Schwarzkopf True Colours campaign website
three iPhones displaying stills from a behind-the-scenes video three iPhones displaying stills from a behind-the-scenes video
A range of magazine spreads showing layouts of the True Colours magazine
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