SHEIKE
SHEIKE ARE LOVED BY WOMEN AROUND AUSTRALIA FOR THEIR PRODUCT BUT HAD STRUGGLED TO CODIFY A CONSISTENT BRAND IDENTITY
Smile were briefed to create a new brand story and identity that would inform all future communications. We engaged in a series of interviews and workshops involving key stakeholders to uncover what makes Sheike unique.
SHEIKE ARE LOVED BY WOMEN AROUND AUSTRALIA FOR THEIR PRODUCT BUT HAD STRUGGLED TO CODIFY A CONSISTENT BRAND IDENTITY
Smile were briefed to create a new brand story and identity that would inform all future communications. We engaged in a series of interviews and workshops involving key stakeholders to uncover what makes Sheike unique.
BOLD WOMEN THAT LOVE TO DRESS UP
Our many conversations revealed Sheike customers are full of life, love to celebrate as much as possible and look their very best doing it. They’re always well put together wherever they go, and are drawn to bolder cuts and designs to match their personalities. It was clear that Sheike’s role in their customer’s lives was to give them the designs they need to feel confident and celebrate all of life’s special moments in style.
INTENT: VISUALLY EXPRESS SHEIKE’S ROLE TO PROVIDE WOMEN WITH PLAYFUL, YET POLISHED DESIGNS THAT EMPOWER THEM TO CELEBRATE EVERY MOMENT IN STYLE.
INTENT: VISUALLY EXPRESS SHEIKE’S ROLE TO PROVIDE WOMEN WITH PLAYFUL, YET POLISHED DESIGNS THAT EMPOWER THEM TO CELEBRATE EVERY MOMENT IN STYLE.
AS BRAND STEWARDS, WE DISTILLED SHEIKE’S PURPOSE, OPPORTUNITY AND VISION; BROUGHT TO LIFE THROUGH A RE-INVIGORATED BRAND BOOK AND TONE OF VOICE DOCUMENT.
To elevate the brand and increase consideration from a fashion-literate customer, we produced an editorial-led brand campaign that ran across owned and influencer channels, as well as editorial partners.
Driving authenticity yet aspiration, we shot the ‘event-style’ campaign at Hubert, creating polished imagery, social-first reels and editorial content for InStyle.
To elevate the brand and increase consideration from a fashion-literate customer, we produced an editorial-led brand campaign that ran across owned and influencer channels, as well as editorial partners.
Driving authenticity yet aspiration, we shot the ‘event-style’ campaign at Hubert, creating polished imagery, social-first reels and editorial content for InStyle.
To elevate the brand and increase consideration from a fashion-literate customer, we produced an editorial-led brand campaign that ran across owned and influencer channels, as well as editorial partners.
Driving authenticity yet aspiration, we shot the ‘event-style’ campaign at Hubert, creating polished imagery, social-first reels and editorial content for InStyle.