Witchery
ELEVATING AND INVIGORATING WITCHERY BY BRINGING THEIR NEW PLATFORM THE UNSTOPPABLE WOMAN TO LIFE.
Witchery is a beloved brand in the Australian fashion market place. Witchery is on a constant journey to elevate their world through product, campaigns and store experience. Smile work with Witchery as brand creative consultants, providing creative concepts and execution for each seasonal campaign.
ELEVATING AND INVIGORATING WITCHERY BY BRINGING THEIR NEW PLATFORM THE UNSTOPPABLE WOMAN TO LIFE.
Witchery is a beloved brand in the Australian fashion market place. Witchery is on a constant journey to elevate their world through product, campaigns and store experience. Smile work with Witchery as brand creative consultants, providing creative concepts and execution for each seasonal campaign.
INTENT: EACH CAMPAIGN FLEXES OUR BRAND PLATFORM TO DELIVER FRESH, YET DISTINCT HANDWRITING ACROSS EVERY TOUCHPOINT.
INTENT: EACH CAMPAIGN FLEXES OUR BRAND PLATFORM TO DELIVER FRESH, YET DISTINCT HANDWRITING ACROSS EVERY TOUCHPOINT.
ENTERING ITS 16TH YEAR, WE HELPED WITCHERY CRAFT THE WHITE SHIRT CAMPAIGN
The 2024 campaign marks the largest group of influential faces supporting the cause. Each using their stories, experiences and platforms to raise awareness and vital research funds needed to find an early detection test for ovarian cancer.
Only 49% of women survive ovarian cancer. For every white shirt sold, 100% of gross proceeds will be donated to the OCRF to fund ovarian cancer research. We needed to land both that message and the unstoppable woman fashion platform
ENTERING ITS 16TH YEAR, WE HELPED WITCHERY CRAFT THE WHITE SHIRT CAMPAIGN
The 2024 campaign marks the largest group of influential faces supporting the cause. Each using their stories, experiences and platforms to raise awareness and vital research funds needed to find an early detection test for ovarian cancer.
Only 49% of women survive ovarian cancer. For every white shirt sold, 100% of gross proceeds will be donated to the OCRF to fund ovarian cancer research. We needed to land both that message and the unstoppable woman fashion platform
