Zimmermann

A model in a white lace Zimmermann dress for Smile luxury brand advertising campaign BRAND GUARDIAN’S BRAND STRATEGY BRAND BOOK CAMPAIGN SHOOTS RUNWAY DETAILS EVENTS STORE OPENINGS COLLATERAL DESIGN DIGITAL DESIGN

WE HAVE BEEN WORKING WITH ZIMMERMANN FOR OVER A DECADE AND HAVE TAKEN THEM FROM SYDNEY TO THE WORLD.

We have guided the direction of the brand, helping to reflect the unique design vision and creative inspirations of Nicky Zimmermann. Zimmermann is now one of the most sought after luxury brands in the world. Smile plays a role in every brand touch point short of the product itself. We see Zimmermann as a distillation of relaxed Bondi luxury, designed to take the wearer from the beach to cocktails at Icebergs and then out into the world.

Model wearing a flowing, palm beach-inspired Zimmermann dress

WE HAVE BEEN WORKING WITH ZIMMERMANN FOR OVER A DECADE AND HAVE TAKEN THEM FROM SYDNEY TO THE WORLD.

We have guided the direction of the brand, helping to reflect the unique design vision and creative inspirations of Nicky Zimmermann. Zimmermann is now one of the most sought after luxury brands in the world. Smile plays a role in every brand touch point short of the product itself. We see Zimmermann as a distillation of relaxed Bondi luxury, designed to take the wearer from the beach to cocktails at Icebergs and then out into the world.

INTENT: OUR MISSION IS TO ENSURE THE BRAND ESSENCE IS EXPRESSED AND LUXURY BRAND CODES ARE MAINTAINED AT EVERY POINT AS ZIMMERMANN TAKE THEIR SEAT AT THE TABLE AS A MAJOR LUXURY FASHION HOUSE.

Digital design display of Zimmermann's luxury fashion website shown on a desktop monitor, tablet, and smartphone. Zimmermann digital fashion campaign displayed on desktop, tablet and mobile views
Zimmermann luxury fashion brand guidelines and visuals Zimmermann luxury fashion brand guidelines and visuals
Zimmermann boutique in Rome, Italy Zimmermann boutique in Rome, Italy
Two white boxes with silver Zimmermann branding Two white boxes with silver Zimmermann branding
Zimmermann Capri tote bag and luxurious seaside dining setup Zimmermann Capri tote bag and luxurious seaside dining setup
Zimmermann St Barth Zimmermann St Barth
Zimmermann Spring RTW 2025 Runway art directed by Smile Agency
Zimmermann Spring Ready To Wear 2025 Collection Model Barbara Valente poses in a flowing, sheer caramel-toned Zimmermann dress with ruffled edges

As brand guardians, we help craft Zimmermann’s global fashion runways. We art direct front of house, concept and direct all back of house campaigns, and direct the multiple roaming backstage content teams.

As brand guardians, we help craft Zimmermann’s global fashion runways. We art direct front of house, concept and direct all back of house campaigns, and direct the multiple roaming backstage content teams.

Zimmermann Spring Ready To Wear 2025 Collection
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