Zimmermann

A female model standing on a beach with her hands behind her head, wearing a cream lace Zimmermann dress. The sun and the sea is visible behind the model. BRAND GUARDIAN’S BRAND STRATEGY BRAND BOOK CAMPAIGN SHOOTS RUNWAY DETAILS EVENTS STORE OPENINGS COLLATERAL DESIGN DIGITAL DESIGN

WE HAVE BEEN WORKING WITH ZIMMERMANN FOR OVER A DECADE AND HAVE TAKEN THEM FROM SYDNEY TO THE WORLD.

We have guided the direction of the brand, helping to reflect the unique design vision and creative inspirations of Nicky Zimmermann. Zimmermann is now one of the most sought after luxury brands in the world. Smile plays a role in every brand touch point short of the product itself. We see Zimmermann as a distillation of relaxed Bondi luxury, designed to take the wearer from the beach to cocktails at Icebergs and then out into the world.

WE HAVE BEEN WORKING WITH ZIMMERMANN FOR OVER A DECADE AND HAVE TAKEN THEM FROM SYDNEY TO THE WORLD.

We have guided the direction of the brand, helping to reflect the unique design vision and creative inspirations of Nicky Zimmermann. Zimmermann is now one of the most sought after luxury brands in the world. Smile plays a role in every brand touch point short of the product itself. We see Zimmermann as a distillation of relaxed Bondi luxury, designed to take the wearer from the beach to cocktails at Icebergs and then out into the world.

INTENT: OUR MISSION IS TO ENSURE THE BRAND ESSENCE IS EXPRESSED AND LUXURY BRAND CODES ARE MAINTAINED AT EVERY POINT AS ZIMMERMANN TAKE THEIR SEAT AT THE TABLE AS A MAJOR LUXURY FASHION HOUSE.

Zimmermann boutique in Rome, Italy Zimmermann boutique in Rome, Italy
Two white boxes with silver Zimmermann branding Two white boxes with silver Zimmermann branding
Picture 1 - A canvas tote bag with a painting of the island of Capri printed on the front. The bag is sitting on the stone step outside a Zimmermann store window. A gold Zimmermann logo is on the window. Picture 2 - two long wooden dining tables on an open-air deck by the ocean. Sunshine is reflecting off the water in the background. The tables are set with gold metal filigree vases holding pink Bougainvilleas. Luxurious crockery, glassware and cutlery. Rattan se Picture 1 - A canvas tote bag with a painting of the island of Capri printed on the front. The bag is sitting on the stone step outside a Zimmermann store window. A gold Zimmermann logo is on the window. Picture 2 - two long wooden dining tables on an open-air deck by the ocean. Sunshine is reflecting off the water in the background. The tables are set with gold metal filigree vases holding pink Bougainvilleas. Luxurious crockery, glassware and cutlery. Rattan se

As brand guardians, we help craft Zimmermann’s global fashion runways. We art direct front of house, concept and direct all back of house campaigns, and direct the multiple roaming backstage content teams.

As brand guardians, we help craft Zimmermann’s global fashion runways. We art direct front of house, concept and direct all back of house campaigns, and direct the multiple roaming backstage content teams.

THE WORLD OF TIK TOK.

The Smile team have collaborated with Zimmermann to define and develop the ‘ZimTok’ presence. A deep strategic positioning piece segued into creative development to carve out a unique set of behaviours and visual codes.

Launching with content that celebrates the iconic Australian summer  – before bringing audiences to PFW for an entertaining peak into backstage.

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