Dr LeWinn's

A female model with long straight hair looks off to the side of the image. She is wearing a white ribbed dress, off the shoulder. BRAND STRATEGY BRAND IDENTITY PRODUCT CAMPAIGNS

WE REFRESHED DR LEWINN’S POSITIONING AS A SCIENCE DRIVEN BRAND DELIVERED WITH WARMTH AND HUMANITY.

Dr Lewinn’s wanted their brand to stand out in a highly competitive market. Their heritage as a science driven brand gives them great credibility in delivering category leading results. We decided to focus on this powerful competitive advantage through a fresh art direction that ensures the brand remains warm and relatable.

WE REFRESHED DR LEWINN’S POSITIONING AS A SCIENCE DRIVEN BRAND DELIVERED WITH WARMTH AND HUMANITY.

Dr Lewinn’s wanted their brand to stand out in a highly competitive market. Their heritage as a science driven brand gives them great credibility in delivering category leading results. We decided to focus on this powerful competitive advantage through a fresh art direction that ensures the brand remains warm and relatable.

INTENT: BRING ‘EXPERT SKINCARE
FOR RESULTS YOU CAN FEEL’ TO THE WORLD.
A close-up portrait of a female model with long straight hair looking directly at the camera with a confident or neutral expression. Alternating areas of shadow and light are cast across her face. A cinemagraph animation of Dr LeWinn's Orange & Mango collagen shot being poured into a glass tumbler. The tumbler is sitting on a travertine surface and is surrounded by cut mangoes and oranges. Light is shining through the glass from behind.
A close-up portrait of a female model with long straight hair looking directly at the camera with a confident or neutral expression. Alternating areas of shadow and light are cast across her face.
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