TARGET

CONCEPT DEVELOPMENT CASTING & TALENT MANAGEMENT CAMPAIGN SHOOT & EXECUTION RUNWAY EXECUTION

TARGET COMPETES IN THE PRICE FOCUSSED CATEGORY OF VALUE DEPARTMENT STORES.

In this category, brand differentiation and preference can be hard to achieve. But: Target has history in fashion. 
Models on a red carpet outdoors wearing elegant outfits from Target's fashion collection

TARGET COMPETES IN THE PRICE FOCUSSED CATEGORY OF VALUE DEPARTMENT STORES.

In this category, brand differentiation and preference can be hard to achieve. But: Target has history in fashion. 

INTENT: WE SET OUT TO GIVE TARGET AND THEIR NEW SEASON COLLECTION, THE BIG FASHION MOMENT THEY DESERVE. WE GATHERED 41 OF AUSTRALIA’S MOST EXCITING AND INFLUENTIAL FACES FOR ONE VERY LONG, VERY RED RUNWAY.

Target fashion runway execution by Smile
A collage of Target BTS moments featuring models, styling, social media snapshots, and the runway

By bringing the runway event, influencer BTS content and campaign shoot together, Target achieved their big fashion moment and received major media coverage.

THE CODES OF HIGH FASHION COUPLED WITH GREAT VALUE PRICES? THE NEW SEASON COLLECTION WAS THE FASTEST SELLING RANGE IN TARGET AUSTRALIA’S HISTORY.
A model walks the outdoor red runway in a white swimwear for Target's fashion campaign.

By bringing the runway event, influencer BTS content and campaign shoot together, Target achieved their big fashion moment and received major media coverage.

THE CODES OF HIGH FASHION COUPLED WITH GREAT VALUE PRICES? THE NEW SEASON COLLECTION WAS THE FASTEST SELLING RANGE IN TARGET AUSTRALIA’S HISTORY.
Four male models showcase the Target fashion collection in a scenic outdoor setting.
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