Services
Smile is a global creative agency based in Sydney and Melbourne, with affiliate offices in London, Los Angeles and New York, specialising in fashion, beauty and lifestyle brands. We bring together brand strategy, identity, art direction, campaigns and content production to help brands define their world and connect with their audiences. Our approach combines artistic passion with brand intention. We call it Art + Intent.
Brand strategy and customer research
We start by understanding the customer and the category, then define where the brand should sit and how it should behave. The strategy becomes the brief for everything that follows, from identity to launch.
Typical deliverables:Customer researchBrand strategy and positioningLaunch strategyCampaign and social strategyBrand bookUX audit and development
Brand identity and design
We create identities that define a brand's world: the name, the logo, the graphic suite and the brand book that keeps it all consistent, for new brands and for refreshes of established ones.
Typical deliverables:NamingLogo and brand identityGraphic suite and designBrand book and guidelinesBrand refresh
Campaign concepts and art direction
We develop campaign ideas and art direct them through to the final image, season by season, with the casting, styling and talent to match.
Typical deliverables:Concept developmentArt directionCopywritingCasting and talent managementSeasonal campaign strategy
Content production and social strategy
We produce the stills and motion that bring a campaign to life, and plan how it plays out across social so the content works hard in every channel.
Typical deliverables:Stills and motion productionFilm storytellingCampaign shootsSocial strategyPlatform strategy
Ongoing brand guardianship
We stay on as brand guardians, keeping the brand consistent and moving forward as it grows, with ongoing strategy, seasonal direction and a brand book that the whole business can work from.
Typical deliverables:Ongoing brand strategySeasonal strategyBrand bookCreative direction
